If you’re an eLearning designer, or if you’re involved in the development of eLearning courses, you’ll be aware that they can be pretty dull and boring. And no matter how engaging your content is, or how well it is designed, it won’t get noticed if it doesn’t look the part.
That’s why brand consistency is important when creating eLearning courses.
1. Your Logo
When designing an eLearning course, the first thing you should do is create a new document and save it as a .jpg file with your logo on. This will then be used as the icon for your course file and can also be used for promotional purposes.
This means that your logo will always be consistent across all of your promotional material and training material.
2. Colour Scheme
Once you have created a new document with your logo on, make sure that you create a colour scheme for this document too. Then save this colour scheme so that it can be used throughout all of your training material. From PowerPoint presentations to flash cards and so on.
3. Fonts
When it comes to fonts, you can be a little more flexible. It’s not really worth creating a document with a new font on every time you start a new course, but it is worth making sure that your font is consistent across all of your material.
This means that if you are using a font for your logo, you should also use it for the titles and subtitles of your courses. If you want to be a little more adventurous with your fonts, then make sure that you are consistent with the fonts used in different parts of your course.
For example, if you use one font for titles and subtitles, then stick to this font when it comes to headings and bullets.
4. Imagery
When it comes to imagery, there are a few things that you need to keep in mind:
- The quality of the images should be consistent across all of your material; from course documentation to promotional material and so on. This will ensure that everything looks professional and high quality.
- Make sure that all images used on any promotional material (such as posters) can be easily found online or in eLearning authoring tools (for example, PowerPoint). If this isn’t possible, then create new images yourself so that they can be reused across all promotional material.
- It’s worth checking the copyrights on any images used on your courses, especially if they were taken by someone else.
5. Voice-Over
Voice-over is an important part of any eLearning course, so it’s worth creating a consistent voice for your courses. This will help you to get your message across to learners and will make sure that they don’t become confused or bored with the voice used in your courses. It will also make sure that your courses are delivered in a professional manner.
