1. Develop a plan for your courses
Whether you are launching a single course or an entire program, you need to have a plan in place for promoting your online courses. While it may seem easier to just let the students find you, it’s best to take the initiative and promote your online courses.
The best way to develop a promotional plan is to look at your budget and determine how much time you can dedicate to promoting your online courses. Once you know how much time you can dedicate, figure out which marketing channels will work best for your target audience.
For example, if you are looking to attract younger adults who love social media, Facebook ads might be the way to go. If you are targeting older adults who don’t use social media as much, try Facebook ads or LinkedIn ads instead.
You can also run Google AdWords or display ads on other websites like Squidoo or WordPress blogs.
2. Identify your target audience
Once you have identified the right marketing channels for promoting your online courses, it’s time to find the right audience for each channel. To do this, start by identifying where most of your current students come from and then expand from there.
3. Get a Facebook Page
Creating a Facebook page for your online courses is an easy way to promote your online courses. You can use your Facebook page to create content and share videos, articles, and other content that you think will be helpful to your target audience. You can also use the page to promote special offers or discounts.
4. Create a Twitter account
Twitter is another great way to promote your online courses. Like Facebook, you can use Twitter to share articles, videos, and other content that you think will be helpful for your target audience.
You can also use Twitter to give special offers or discounts on online courses. Be sure to include the link to the course in every tweet so that people can easily find it.
5. Create a YouTube channel
YouTube is another great place for promoting your online courses because it’s another place where you can share videos that are helpful for people interested in learning more about the topic of your course.
6. Create a LinkedIn profile
If you are targeting an older audience, LinkedIn is a great place to promote your online courses. Just like Facebook and Twitter, you can use LinkedIn to share articles, videos, and other content that will be helpful for your target audience.
You can also use LinkedIn to give special offers or discounts on online courses. Be sure to include the link to the course in every post so that people can easily find it.
7. Create a Pinterest account
Pinterest is another great place for promoting your online courses because it’s another place where you can share images that are helpful for people interested in learning more about the topic of your course.
If you are running an e-commerce store on Etsy or selling something else on your website, then Pinterest is a great place to share pins related to those products as well.
8. Use other social media channels
Don’t forget about other social media channels like Instagram and Reddit! These channels aren’t as popular as Facebook and Twitter but they are still great places for promoting your online courses if they are relevant to your target audience.
Just be sure not to spread yourself too thin by creating accounts on too many different social media channels – it’s better to have a presence on one or two channels and really focus on making them work for you.
