While eLearning is an excellent tool for internal training, it can also be used to market your business to potential customers. If you’re not using video to showcase your products and services, you’re missing out on a valuable opportunity.

Here are 5 reasons why startups should embrace eLearning:

1. Low cost of entry

For a small startup with limited resources, creating a video can be daunting. You need a storyboard, actors, set design and production equipment – all of which costs money.

Creating an eLearning course is much easier and more affordable as you don’t need actors or props – just the script! You can also create the course yourself using tools like Articulate Storyline or Captivate at no cost (other than your time).

2. Convenient delivery method

People learn best when they are engaged in the material and can interact with it. While reading an article may be informative, it doesn’t allow for that kind of interaction.

With video, you can create interactivity by asking questions at specific points in the video – which allows learners to apply what they have learned immediately. Plus, if you choose to host your videos on YouTube or Vimeo, learners can watch the videos at their convenience.

3. Higher retention rates

Humans are visual creatures. We learn best when we can see something, so creating a video to illustrate your product or service makes perfect sense.

If you create an eLearning course that teaches users how to use your product, it will be much easier for them to retain that information and apply it when needed. Video also allows you to go into more detail than text alone – which helps to explain concepts in a way that’s easy for users to understand.

4. Easier user testing

Video is a great way to test how well your product works and how easy it is for users to use. You can conduct remote usability tests using video feedback software like UserTesting or Lookback (which is free for up to 10 minutes of feedback).

5. Access to a global audience

Video is a great way to showcase your product and service – especially if you want to expand your business globally. In fact, according to the International Telecommunications Union, 80% of the world’s population will have access to high-speed internet by 2020. This means that your videos can be seen by more people around the world than ever before.

As you can see, there are many benefits of using video in your business – whether it’s for internal training or marketing purposes. If you’re looking for an easy way to create eLearning courses, Storyline 360 is a great tool that allows you to create visually stunning courses quickly and easily.