5 Reasons To Use Videos in eLearning

Written By: Cudy

18th April 2023

5 Reasons To Use Video in eLearning

There is no denying that we live in a digital world. In this digital world, some amazing technologies, such as videos, have become very popular. We can now use the internet for almost everything, including for education.

Video is one of the technologies that has become very popular in the digital world. This article will talk about why video is a good choice for eLearning, and what benefits it has to offer you as an eLearning developer.

1. Increased Engagement

Video can increase engagement in several ways. According to Nielsen Norman Group, when compared to other media, video has the highest engagement potential.

It also has the highest retention rate of any medium because both the left and right sides of the brain process it, allowing for easier understanding and long-term memory retention.

woman in white crew neck t-shirt sitting by the table with macbook
Photo by Content Pixie on Unsplash.

2. Easier to Understand

Because both sides of the brain process videos, they are easier to understand than text or audio-only content. They allow for visual cues that will help learners better grasp difficult concepts.

You can also pair videos with other content types such as text or images, which further increases their effectiveness in increasing understanding.

3. More Realistic Experiences

People are visual learners and often prefer to learn from a visual perspective rather than an auditory one.

A study by Loyola University Chicago found that people who watched videos learned more than those who read about the same topics because videos are more realistic and offer an experiential learning experience that is difficult to get from written content alone.

Videos can show people what something looks like, how it works, how it feels, and how others use it in real life.

4. Easy to Share

Videos are easy to share with others and can be embedded on any website or blog.

This makes it easy for others to view the content, and it also means that it is more likely to be seen by a larger audience than a written article would be.

5. Increased Retention Rates

A study by Forrester Research found that videos increase retention rates by 94 percent compared to other types of content.

According to the study, videos can improve comprehension, recall, and general knowledge of concepts better than text-based content or even live demonstrations.

man sitting in front of silver Apple iMac on table
Photo by rafzin p on Unsplash.

Technology Has Changes Learning Method

It’s no surprise that more and more businesses are using video in their eLearning programs. With so many benefits, it’s easy to see why. As a result, more and more learning designers are turning to the use of video in their courses.

What are your thoughts on using video in eLearning? Are you using it in your courses? What has been your experience with using video? Let us know in the comments below!

Explore Cudy Marketplace to gain more useful information. Create a Cudy account now!

Written by


Cudy is an online marketplace for real-time learning where students can achieve mastery over their subjects by learning live from educators who are passionate about providing the best learning experience for their students.

More stories

wood woman iphone desk 92331
In Google Trends, in the event that you search for the enthusiasm of SCORM, the outcomes don't look so encouraging for the past 10 years. SCORM is becoming less popular, and it is obvious in the falling enthusiasm of individuals. So what has turned out badly? For what reason is SCORM, the highest quality level …

SCORM? It’s so 2004. Say bye to it in 2020. Read More »

Alexander Lim

19th April 2023

wood woman iphone desk 92331
The present undertaking learning techniques require shrewd arrangements that go past the abilities of customary apparatuses. A Learning Platform engages L&D divisions to drive business development through their endeavors. A key mainstay of this arrangement is the Learning Management System (LMS). To see how a Learning Platform help improves learning targets, please first get a …

What is a Learning Management System? Read More »

Alexander Lim

19th April 2023

photo of child sitting by the table while looking at the 4145153 1
A Learning Management System is a priceless apparatus of the eLearning exchange. It composes, stores, and conveys your eLearning course materials, and that is only the tip of the Instructional Design iceberg; which is the reason picking learning management system pricing models that offer the correct highlights at the correct cost is basic. In this …

The 6 Different Learning Management System Pricing Models Read More »

Alexander Lim

19th April 2023

business woman businesswoman decor 68761
For Singaporeans, studying is the main key to have a successful future. They give everything to their children to provide them a high-quality of education and lead a better and successful life in the future. In Singapore, the education system is important and many parents chose to also enroll their children in online tuition.  With …

How Online Learning Changed the Lives of Many Singaporeans Read More »


19th April 2023

Subscribe to our blog